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Frontiers | How can social needs impact on meaningful sports consumption?
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Exploring the personality of sportswear brands By: Jin Su and Xiao Tong Tong, X., & Su, J. (2014). Exploring the personality
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23 Social Media Post Ideas For Your Brand | Sprout Social
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What Is A Brand Promise? 12 Powerful Examples - Www.garyfox.co
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Who Buys Counterfeit Luxury Brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets - Martin Eisend, Patrick Hartmann, Vanessa Apaolaza, 2017
How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective - Vasileios Davvetas, Adamantios Diamantopoulos, 2016
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self - Lucia Malär, Harley Krohmer, Wayne D. Hoyer, Bettina Nyffenegger, 2011
Champion® Athleticwear Gives Women the Confidence to Play By Their Own Rules with New “Get it Girl” Sportswear Campaign | Business Wire
PDF) Brands as a mean of consumer self-expression and desired personal lifestyle