![Paris Saint-Germain x The Jordan Brand Apparel Collection Gets Bold New Update | Paris Saint-Germain Paris Saint-Germain x The Jordan Brand Apparel Collection Gets Bold New Update | Paris Saint-Germain](https://images.psg.media/media/26869/ben_views-19.jpg?anchor=center&mode=crop&width=1200&height=675&quality=75)
Paris Saint-Germain x The Jordan Brand Apparel Collection Gets Bold New Update | Paris Saint-Germain
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-1-Official-logos-of-the-Jordan-Brand-left-Paris-Saint-Germain-right-and-the-combined-logo-middle.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Paris Saint-Germain and Jordan Brand collaborate, and SNS sets the scene with jersey customizer Nithsaya in Paris. Paris Saint-Germain and Jordan Brand collaborate, and SNS sets the scene with jersey customizer Nithsaya in Paris.](https://images.ctfassets.net/j4v3qb06e2ew/7vHg4tB55xAuZeMb30th2q/b178d93f6c42a007400caf5fd8dbda22/2---Jordan-x-PSG.JPG.jpg?fit=fill&fm=webp&q=60&w=460)