Prada's VR experience brings Milan to your couch, but there are risks to be managed - World Trademark Review
![Virtual reality shopping, AI store assistants, branded online avatars and apps aplenty –what the 5G revolution means for luxury fashion | South China Morning Post Virtual reality shopping, AI store assistants, branded online avatars and apps aplenty –what the 5G revolution means for luxury fashion | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/methode/2020/01/24/590e1360-2208-11ea-acfb-1fd6c5cf20a4_image_hires_105835.jpg?itok=6CWHPLSw&v=1579834731)
Virtual reality shopping, AI store assistants, branded online avatars and apps aplenty –what the 5G revolution means for luxury fashion | South China Morning Post
![Prada Fragrances : To mark the launch of the new Prada perfumes for men and women, Mazarine created Prada x Prada, a unique Virtual Reality experience. Prada Fragrances : To mark the launch of the new Prada perfumes for men and women, Mazarine created Prada x Prada, a unique Virtual Reality experience.](https://www.mazarine.com/sites/default/files/images/flexible_grid/100/cover_2.jpg)