![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg?quality=75&width=982&height=726&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
Ad-Valorem - Nike's “Just Do It” Advertising Campaign According to Nike company lore, one of the most famous and easily recognized slogans in advertising history was coined at a 1988 meeting of
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=982&height=726&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Just Do It: The secret story behind the world's most recognizable slogan | by Dimitrios Kales | Medium Just Do It: The secret story behind the world's most recognizable slogan | by Dimitrios Kales | Medium](https://miro.medium.com/max/560/1*44T2V2PYIMQsSplV_8Ko6w.jpeg)