Shoes, Shirts, You Name It, College Basketball Players Get It. Free. - The New York Times
adidas Announces an Equitable and Inclusive Name, Image,
Sports Brand Affinity Among Universities
N.C.A.A. Coaches, Adidas Executive Face Charges; Pitino's Program Implicated - The New York Times
Adidas Signs 15 Female College-Athlete NIL Deals to Celebrate Title IX – Sportico.com
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Adidas reveals name, image, likeness opportunity for college athletes
Payday for US college athletes rattles $14bn industry | Financial Times
Adidas creates NIL network to pay students at D1 schools with brand deals - SportsPro
Imagining A More Equitable and Inclusive Future: adidas Announces Sweeping Network for Student-Athletes
Statistically Speaking Nike Dominates College Football
Adidas treats esports deals like media partnerships, not sponsorship deals
Study Table: College Apparel Sponsor Switches Driven By Cash – Sportico.com
See what your university gets from Nike, Adidas or Under Armour (Database) - Portland Business Journal
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Boston College football to announce apparel deal with Adidas - BC Interruption
Miami Hurricanes, the original Nike school, sign a 12-year deal with Adidas - Portland Business Journal
Where University of Louisville's new Adidas sponsorship deal ranks nationally
Breaking Down College Football's Apparel Brand Partners - Boardroom
3 Reasons Brands Are Fighting To Sponsor College Sports Teams – Footwear News
Nike dominates college football apparel, but may not be champion on the field
Texas A&M's Adidas deal among biggest in college sports - Portland Business Journal
Adidas Lands Pac-12 Deal In Play For More U.S Visibility | Fortune
